This article explains how lead capture works in Numio — the three lead types (Form, Link, and Image), where you turn them on, and when each one appears to the people who use your calculator.
Lead capture lets you collect contact details, or send people somewhere, when they finish using your published calculator. It's a project-level setting — not a block you drag onto the canvas. You configure it once for the whole project, and it shows on the results screen.
Plan availability
Lead capture is a Professional feature. On the Starter plan the Lead settings are visible but gated; choosing a lead type prompts you to upgrade. See Plans and feature gating.
Where to find it
In the editor's left navigation, open the Lead tab. The panel header is a switch labeled Lead with the note "Collect contact details from people who use your calculator." Toggle it on to enable lead capture, off to remove it entirely.
The Lead panel has two groups:
- Button — the call-to-action button text that invites the visitor to engage (defaults to "Get in Touch").
- Lead type — a toggle that switches between the three types below.
The three lead types
The Lead type toggle has three options. Only one is active at a time.
Form
Shows a contact form (name and email) that the visitor fills in. Submissions are saved as leads and can trigger an email notification. This is the default type and the most common choice. For full field and messaging options, see Lead form fields and messaging.
Link
Sends the visitor to a URL you choose instead of collecting details in-app. You enter a single Lead Destination URL (for example, your booking page or contact form). The call-to-action button links straight to that address.
Image
Displays an image you upload — for example a promotional banner or a "Book a call" graphic. Use the Upload / Change / Remove controls in the Image section to manage it. There's no data collection with this type; it's purely visual.
When the lead step appears
For Form, you control timing with the Show Popup setting: Before submission shows the form before results are revealed, and After submission shows it after the visitor sees their result. See Lead form fields and messaging for details.